Jingle Bells, Social Media Sells: Holiday 2014 Infographic

by Mobile Marketer | Nov 20, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Social Media

In case you haven’t noticed, the holiday shopping season is here (a week before Black Friday, no less). In fact, some say it’s been since September. That’s when countless retailers started stocking the candy canes, Santa-saturated wrapping paper, and...

China Has More ‘Cord Cutters’ Than US: 71% of Chinese Consumers Watch Videos on Mobile

by Mobile Marketer | Nov 19, 2014 | Digital Marketing Blog, Mobile Marketing

Americans still seem addicted to the flat screen TVs that often eat the better part of the family room. But in China, consumers are moving faster to become what the industry calls “cord cutters” — ditching televisions to watch video and film via...

The Biggest Digital Marketing Trends Coming in 2015 Won’t Be a Surprise

by Mobile Marketer | Nov 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing

The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in...

Consumer LBS Market Set for Big Gains Through 2018

by Mobile Marketer | Nov 12, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones

The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR...

The Great Migration: Print, Television, Digital Will Lose as Mobile Continues to Expand

by Mobile Marketer | Nov 11, 2014 | Digital Marketing Blog, Mobile Marketing

The great migration continues. Advertisers have been shifting more ad dollars to mobile and eschewing other formats. It’s an effort to drive customer engagement, reach consumers across platforms, build brand awareness, and drive retail or online sales, says a...

Effective Mobile Marketing, Social Media Strategy Will Boost 2014 Holiday eCommerce

by Mobile Marketer | Nov 3, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing, Social Media

With the arrival of November comes the arrival of aggressive holiday marketing across every available channel and platform. With online holiday shopping becoming more prevalent and profitable with each passing year, it comes as no surprise that this growth accompanies...