by Steve Yeck | Jul 12, 2007 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
SMS and SMS Aggregators – Playing catch up I have been dealing with sending bulk text messages via SMS aggregators since mobileStorm was founded back in 1999. For those of you have never heard of the term, an SMS aggregator has direct connections to most...
by Steve Yeck | Jun 21, 2007 | Digital Marketing Blog, Mobile Marketing
We have decided to start an interesting series of posts on how our clients are using Stun! to build their database and drive more revenue. Our first story comes from straight out of Vegas, and it involves the number one casino in Las Vegas, MGM Mirage. Their largest...
by Steve Yeck | May 22, 2007 | Digital Marketing Blog, Mobile Marketing
In recent years, the US has witnessed an explosion in the use of mobile text messaging. So much so, that it’s created a new medium for advertisers to reach and targeted consumers in ways like never before. According to the Mobile Marketing Association, text...
by Steve Yeck | May 21, 2007 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
We’ve all seen them. Email messages that seem to have no correlation to our interests or demographic background. This shotgun approach to email and other forms of digital marketing is perhaps the most wasteful thing that a marketer can do. When you send a...
by Steve Yeck | Apr 26, 2007 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition. What about email, RSS,...
by Steve Yeck | Apr 24, 2007 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
The recent tragic events on the Virginia Tech campus showed both how far we’ve come in terms of using technology to disseminate information to a large group of people quickly, and how far we still need to go. While it’s admirable that Virginia Tech used...
