by Steve Yeck | Sep 6, 2007 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
Everyone’s twittering about Apple’s unveiling of the iPod Touch, a new music player that’s kind of like a pocket PC. Or, if you will, an iPhone without the phoning capabilities. (Check out the news here.) The big thing about this gadget is that it...
by Steve Yeck | Sep 5, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
This has been a truly cruel summer for Hollywood celebrities. Dubbed recently by Entertainment Weekly as the \”summer of scandal\”, we\’ve witnessed a staggering number of celebs take their respective falls from grace. From Brittney to Paris to most...
by Steve Yeck | Aug 23, 2007 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
The next major U.S. election is a biggie, and you can’t blame candidates from bolting the gate quickly and using the most cutting-edge ways to contact would-be supporters. But enthusiasm aside, there’s no excuse for poor use of communications technology in...
by Steve Yeck | Aug 15, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
Every so often a new buzzword shakes up the mass communications biz, with digital marketers eager to cash in. Podcasting was the term of 2004; social networking, of 2005; vlogs, of 2006. Social networking has made a comeback as the hot sector of the year, thanks in...
by Steve Yeck | Aug 3, 2007 | Digital Marketing Blog, Mobile Marketing
The last time we wrote about SMS alerts (see Getting The Word Out Quickly In Emergency Situations), we focused on using this technology to help communicate critical information to a local audience. However, alerts can also be used for marketing purposes around the...
by Steve Yeck | Jul 23, 2007 | Digital Marketing Blog, Mobile Marketing
An Option Long Overdue for marketers One of the biggest differences between email and text/SMS messaging are fees associated with the latter, both on the consumer as well as the marketer. This is wholly unique to SMS as a communication vehicle as a consumer is charged...
