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SMS Or Die, Ye Scurvy Dogs!

by Eydie Cubarrubia | Sep 19, 2007 | Digital Marketing Blog, Mobile Marketing

Ahoy! Since today be Talk Like A Pirate Day, I’d like t’ share one o’ me favorite tips for any pirate captain’s success. Have ye ever been out at sea and need t\’ reach your buckos on anot’ ship, so you can plan t’ plunder a...

iTouch Me Not

by Eydie Cubarrubia | Sep 6, 2007 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing

Everyone’s twittering about Apple’s unveiling of the iPod Touch, a new music player that’s kind of like a pocket PC. Or, if you will, an iPhone without the phoning capabilities. (Check out the news here.) The big thing about this gadget is that it...

How Celebrities Can Control the Message in Times of Trouble with Digital Marketing

by mobilestorm | Sep 5, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing

This has been a truly cruel summer for Hollywood celebrities. Dubbed recently by Entertainment Weekly as the \”summer of scandal\”, we\’ve witnessed a staggering number of celebs take their respective falls from grace. From Brittney to Paris to most...

Politicians And Targeted Messages Are Perfect Running Mates

by Eydie Cubarrubia | Aug 23, 2007 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing

The next major U.S. election is a biggie, and you can’t blame candidates from bolting the gate quickly and using the most cutting-edge ways to contact would-be supporters. But enthusiasm aside, there’s no excuse for poor use of communications technology in...

Behavioral Targeting is Nothing New to Savvy Digital Marketers

by Eydie Cubarrubia | Aug 15, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing

Every so often a new buzzword shakes up the mass communications biz, with digital marketers eager to cash in. Podcasting was the term of 2004; social networking, of 2005; vlogs, of 2006. Social networking has made a comeback as the hot sector of the year, thanks in...

SMS For Marketers And Those In Danger

by Eydie Cubarrubia | Aug 3, 2007 | Digital Marketing Blog, Mobile Marketing

The last time we wrote about SMS alerts (see Getting The Word Out Quickly In Emergency Situations), we focused on using this technology to help communicate critical information to a local audience. However, alerts can also be used for marketing purposes around the...
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