by Steve Yeck | Jan 3, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Last week technophiles received a belated Christmas present: News of the latest Apple patent applications. These patents have been fun to speculate about, particularly one from about two years back which described a nifty interface that fueled talk about tablet Macs...
by Steve Yeck | Dec 13, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
Even before I embarked on what was to be a three-year adventure in Asia, I\’d heard all about Japan\’s advanced mobile phones that left North American cellular service in the the dust. \”You can take pictures!\” \”You can send to...
by Steve Yeck | Dec 11, 2007 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
SMS spam has a long, long way to go before catching up with email spam. Ferris, a research firm, estimated that in 2007 1.1 million spam messages were sent via SMS. They also said that this is up 38% from 2006. Sure, that is a big jump, and we will continue to see...
by Steve Yeck | Dec 10, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing
2007 was a watershed year in digital marketing. From mobile marketing finally starting to see some traction to increasingly strict email regulations, there were no shortage of things for a digital marketer to keep busy. Here are my top 7 for 2007 (in no particular...
by Steve Yeck | Dec 5, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
It\’s common for older generations to lament that \”kids are growing up faster these days.\” This can be associated with good news (children themselves get the idea to hold fundraisers for good causes) or bad (children get arrested for horrendous...
by Steve Yeck | Nov 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
The transportation-centric Thanksgiving weekend – coupled with horrendous Los Angeles-area traffic that actually seemed worse the weekend before – got me thinking about Ford Motor\’s new technology for in-auto texting. In case you missed it,...
