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Mobile Coupon Webinar: So Nice We’re Doing It Twice

by Eydie Cubarrubia | Nov 17, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology

Wouldn’t you  know it: The same day of mobileStorm’s free  webinar on mobile coupons  last week, I saw a Harris Interactive study that emphasized the importance of coupons this holiday season. The study  found that 89 percent  of online adults think...

New Administration Already Affecting SMS Change

by Eydie Cubarrubia | Nov 11, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology

I’d been expecting it Ever since I first told wrote about the presidential candidates’ digital promotions campaigns–including the now President-elect Barack Obama’s savvy use of texting–I’ve anticipated increased adoption of digital...

Americans Who Viewed Mobile Ads Are 104M And Growing

by Eydie Cubarrubia | Nov 4, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

Text message marketing in particular, and mobile marketing in general, is making a bigger impact on American consumers. The Mobile Advertising Report, put out jointly by research agency GfK Technology and mobile social network Limbo yesterday, said that “four...

Marketing Copy No Place For Identity Crisis

by Eydie Cubarrubia | Oct 30, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, Newsletter Marketing, SEO, SEM, Online Marketing

I’m a maaan, baby! At least, in my writing I am. The other day I came across an application called Gender Genie, which allegedy can suss out if a writer is male or female by studying a piece of writing . I tested several of my own samples, from this blog and...

Mobile: The New Branding Vehicle for Retailers

by mobilestorm | Oct 29, 2008 | Digital Marketing Blog, Mobile Marketing

With November around the corner, this week is the start of the holiday shopping season – and the pressure is on retailers both online and offline. To get through what could be a doomed season, many merchants are turning to price reductions and extreme sales....

Free Mobile Coupon Webinar Happens Soon

by Eydie Cubarrubia | Oct 23, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing

Some marketers want to try SMS marketing, but can’t figure out the best place to start. Others worry that in these economic times, they’ll be hard-pressed to get consumers to spend money on extra goods or services. Not to worry: mobileStorm is presenting a...
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