by Steve Yeck | Nov 11, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology
I’d been expecting it Ever since I first told wrote about the presidential candidates’ digital promotions campaigns–including the now President-elect Barack Obama’s savvy use of texting–I’ve anticipated increased adoption of digital...
by Steve Yeck | Nov 4, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Text message marketing in particular, and mobile marketing in general, is making a bigger impact on American consumers. The Mobile Advertising Report, put out jointly by research agency GfK Technology and mobile social network Limbo yesterday, said that “four...
by Steve Yeck | Oct 30, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, Newsletter Marketing, SEO, SEM, Online Marketing
I’m a maaan, baby! At least, in my writing I am. The other day I came across an application called Gender Genie, which allegedy can suss out if a writer is male or female by studying a piece of writing . I tested several of my own samples, from this blog and...
by Steve Yeck | Oct 29, 2008 | Digital Marketing Blog, Mobile Marketing
With November around the corner, this week is the start of the holiday shopping season – and the pressure is on retailers both online and offline. To get through what could be a doomed season, many merchants are turning to price reductions and extreme sales....
by Steve Yeck | Oct 23, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
Some marketers want to try SMS marketing, but can’t figure out the best place to start. Others worry that in these economic times, they’ll be hard-pressed to get consumers to spend money on extra goods or services. Not to worry: mobileStorm is presenting a...
by Steve Yeck | Oct 21, 2008 | Digital Marketing Blog, Mobile Marketing
Iran is a country where opposites pull each other as far as possible without (yet) reaching the breaking point. On one hand, extremely conservative clerics officially rule society. On the other, young adults–particularly university-educated female...
