by Mobile Marketer | Sep 15, 2015 | Digital Marketing Blog, Mobile Marketing
This week, the Mobile Marketing Association (MMA) announced the availability of two new resources to help brands and publishers measure and demonstrate the impact of mobile advertising. “The Programmatic Navigator is an interactive tool that provides greater...
by Mobile Marketer | May 21, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Printed coupons may soon become a relic of the past. New stats suggest American adults using digital coupons will grow 7.6 percent in 2015 to 121.3 million. But mobile will experience a boom of 18.4 percent, or about 97.4 million people. The figure takes in coupon...
by Mobile Marketer | May 18, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
The rise in data collection and analytics is leading more and more marketers to target specific consumers, not just the devices they use. Now that the market is shifting to mobile, the industry is working hard to advance the science and tech of cutting edge targeting...
by Jared Reitzin | Apr 23, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Smartphones
Let’s be honest, the marketing world is rife with hyperbole. In fact, that’s pretty much what advertising is, exaggerated statements meant to attract attention and move people to take action. It’s no surprise then that, when the term ‘mobilegeddon’ first started...
by Mobile Marketer | Apr 7, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
How are things evolving for programmatic mobile advertising? Well, it’s liked — even though too few are taking the plunge, according to a new Interactive Advertising Bureau (IAB) study. “Even though there has been a considerable trend toward...
by Mobile Marketer | Mar 30, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Smartphones
It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad...
