Clear Channel Betting on QR Codes

by Mobile Marketer | Apr 28, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

It wasn’t long ago that QR Codes seemed to be headed to the scrapheap of digital technology, but recently they’ve been seeing a bit of a revival. Now comes news that Clear Channel Outdoor (CCO) plans to use QR Codes at 75,000 locations, including shopping malls,...

The Many Evolving Methods Of Mobile Targeting

by Mobile Marketer | Mar 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones

Mobile targeting is a concept that goes far beyond simply reaching your target audience. Instead, true mobile targeting focuses on the different habits consumers demonstrate across different mobile devices such as smartphones and notebooks. It also encompasses...

Mobile Browsing Changing The Face Of Online Marketing

by Mobile Marketer | Mar 13, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, SEO, SEM, Online Marketing

A recent study performed by Econsultancy and SEMPO was conducted with information gathered by over 400 marketing companies, agencies, and consultants, 73% of which are based in the US. The primary focus of the study was to determine how the increase in mobile web...

Survey Reveals The State of Merchant Mobile, Email Marketing

by Mobile Marketer | Mar 6, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing

Daily Deal Media recently published findings from its comprehensive 2013 Online Marketing Trends Merchant Survey. The report highlights how merchants have adapted to online marketing, which marketing channels they find effective, how much time and money they spend on...

Consumers Want More Personalized Marketing

by Mobile Marketer | Mar 3, 2014 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology

As the so-called “Me Generation” comes of age, marketers have begun to see a much higher demand for personalized marketing messages.  The latest industry data, for example, suggests that a majority of consumers would prefer a personalized email over a stock one...

Gartner Calls Attention to Importance of High-Precision Location Sensing in Mobile

by Mobile Marketer | Feb 26, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones

Gartner this week published a new report identifying key mobile technologies and capabilities for 2015 and 2016 that could have a profound impact on a variety of industries, including mobile marketing. Organizations wishing to unlock the full potential of mobility...