by Steve Yeck | Feb 19, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Recently I tried to look up breaking news in the Tampa Bay area, my old stomping ground. I searched for the moniker of one newspaper, then another. Each time, I got offered the same, generically-named site. Instead of leveraging their unique strengths–the way I...
by Steve Yeck | Feb 17, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
Google and IBM recently unveiled an initiative allowing the Google Health site to connect to and stream data from medical devices like heart rate monitors and blood-sugar meters–updating information into Google’s online records in real-time. The program is...
by Steve Yeck | Feb 5, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips
A company’s first instinct during a recession is to reduce costs, and rightly so. The trick can be how to figure out what’s truly necessary, and what’s a luxury. Bankrupt bailout-recipient Wells Fargo’s Vegas blowout? Definitely a luxury....
by Steve Yeck | Jan 21, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
It was pretty much the worst case scenario realized for retailers last month. Retail sales declined 2.7 percent in the all-important month of December, drawing to a close the worst holiday season since 1969. With consumer confidence still at record lows, how can a...
by Steve Yeck | Jan 7, 2009 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
So you know you want to add or continue email campaigns for your 2009 marketing efforts. But you need to consider email relevance as a factor from the start. Not only will this increase your campaign success rates; it also will serve as a preventive measure against...
by Steve Yeck | Jan 6, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Recently the Detroit Free Press announced that it’s going to cut print editions and focus on its digital offerings. The reaction in the stagnant newspaper industry (which I know well, having spent more than a decade in it) was shock. The reaction among...
