by mobilestorm | Nov 16, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
When I got my first job in email almost 8 years ago, my boss had me write an article entitled: “A Case Against Double Opt-in”, which essentially described why double (or confirmed) opt-in was bad and why single opt-in was good. At the time, I was new to...
by Jared Reitzin | Nov 7, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
We think of email as this great stand alone channel because of how much you can do with it. From its appearance to its tracking capabilities, some businesses live and die by it. Like email, SMS is starting to become a standard form of communication, and with its...
by mobilestorm | Nov 6, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
In the previous entry, we covered the basic fallacies of using open rate as a primary method to judge the success/failure of an email campaign. As noted, a single method simply isn\’t sufficient given the complexities of email marketing today. So, with that in...
by mobilestorm | Oct 29, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Every major marketing channel has statistics that used to judge (rightly or wrongly) the success of a particular campaign. In some cases, like more traditional marketing channels such as television, print or radio, measuring the success of a campaign can be a real...
by mobilestorm | Oct 29, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Every major marketing channel has statistics that used to judge (rightly or wrongly) the success of a particular campaign. In some cases, like more traditional marketing channels such as television, print or radio, measuring the success of a campaign can be a real...
by Jared Reitzin | Oct 16, 2007 | Digital Marketing Blog, Email Marketing Tips
MAAWG may sound like another boring technology acronym or a character out of a 70\’s B film, but the Messaging Anti-Abuse Working Group – which held its conference last week in Washington, D.C. – is an important organization that brings together...
