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MySpace Indictments: Messaging Abuse Won’t Be Tolerated

by Steve Yeck | May 16, 2008 | Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance

Yesterday, a federal grand jury indicted a woman who allegedly caused the death of teenager Megan Meier by harassing her on MySpace. Now, I want to make clear that the girl\’s death is no frivolous matter, and that I myself was horrified when I first heard the...

Can analytics applied to everyday email increase efficiency?

by Steve Yeck | May 9, 2008 | Digital Marketing Blog, Email Marketing News, General

As I was skimming through technology articles this week, I noticed a company that has put what seems to be a new twist on email. But unlike a subject I am typically familiar with, email marketing, this product hits a different topic regarding business email. For those...

Control Of Email Database Prompts Musicians’ Own Social Networks

by Steve Yeck | Apr 7, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing

Can we look forward to East-West battles fought in cyberspace? Never mind MySpace and Facebook. Some major mainstream acts are creating their own social networks – in what is actually a savvy way to better control their digital marketing. At first, I kind of...

Next They’ll Establish The Ministry Of Silly Walks

by Steve Yeck | Mar 6, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News

Government folly – especially when committed with the best of intentions – has long been fodder for British comedy troupes and socio-political writers alike. They\’ll probably have a field day with a proposed federal anti-phishing bill – one...

Obama: Ultimate Case For Double Opt-In

by Steve Yeck | Feb 29, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News

U.S. presidential candidate Barack Obama has wowed supporters and political observers alike in recent months. One reason he\’s been able to mobilize young and other disenfranchised voters, perhaps, is because of savvy digital messaging campaigns, such as sending...

Email’s Superiority Proven, Marketing Study Says

by Steve Yeck | Jan 29, 2008 | Digital Marketing Blog, Email Marketing News

It\’s easy to forget email, sometimes, among the glitz of mobile marketing (and the space\’s shiny new \”smart\” handsets) and the hype of behavioral online ad targeting (and the cries of consumers afraid of what it could mean). But a report...
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