by Steve Yeck | Jun 16, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News
In advertising circles it’s often said that the art of email marketing and the science of email marketing are separate but, in truth, one influences the other and vice versa. The art of email marketing refers to such things as its layout and design. The tactics...
by Steve Yeck | Jun 12, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Are marketers romancing or stalking their customers? It’s a worthwhile question and one that deserves an answer in this era of increasing data and growing personalization. Consider, for instance, today’s typical online prospect. She’s searching for a...
by Steve Yeck | Jun 11, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing
Top online marketers enjoy more than triple the conversion rates of the bottom third of advertisers, according to a new digital marketing optimization study by Adobe. Why? Those marketers are willing to invest in a culture of data, testing, optimization, and...
by Steve Yeck | Jun 10, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
The average conversion rate, according to Adobe’s recent Digital Optimization survey, is 2.6 percent. On the other hand, 20 percent of companies report a conversion rate greater than 4.5 percent. How do they do it? We mean those successful companies that are...
by Steve Yeck | Jun 9, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing, Smartphones, Video Marketing
A number of years ago, before smartphones and tablets were even invented, a marketing guru out of Philadelphia named Bob Gollwitzer said something that today’s modern digital marketer definitely needs to hear; “We [those in marketing] need to look at our PC screens as...
