by Steve Yeck | Jun 24, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Are marketing professionals prepared for the digital future? Because frankly — it’s here. In fact, we’d go so far as to say, “If it’s not going digital, it didn’t happen.” Marketing honchos are going to be losing ground if...
by Steve Yeck | Jun 23, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
If a customer signs up for Pandora or some other service in San Diego, then moves to Pittsburgh, he could continue to hear useless ads for California winery events for months or even years. While mobile-users are the #1 growth audience for marketers today, there are...
by Steve Yeck | Jun 19, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
It’s enough to making marketers lose sleep. The pace of the advertising and marketing world — an around the clock, global, fast-paced daily sprint — has creative professionals on edge. That edge may be the edge of the bed, head in hands, unable to...
by Steve Yeck | Jun 18, 2014 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing
Most marketers have long known what a new report from Nielsen is now telling them; that mobile represents a huge opportunity for brand marketers. The only drawback at this point is simply that mobile is relatively young and, when it comes time to engage in mobile...
by Steve Yeck | Jun 17, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing, Social Media
A recently published report from Opera Mediaworks tells us quite a bit about the popularity of phablets as well as the strong social media and mobile ad engagement habits of phablet owners. The new study on phablet users identifies how their media consumption habits...
