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App Downloads Hit All-Time High as iPhone 6 Drives Consumers to Load Devices with Favorites

by Steve Yeck | Dec 2, 2014 | Digital Marketing Blog, Mobile Technology

Everyone knows Apple was bound to profit from sales of the new iPhone 6 — not to mention the reverberations from iOS 8. Now Fiksu, Inc., a developer of award-winning mobile marketing technologies, has hard numbers showing some interesting impacts. “The...

Half the World Will Be on the Web by 2018, Says Recent Research

by Steve Yeck | Dec 1, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

By 2018, the worldwide web will be a busy place indeed. New research suggests that the number of internet users globally will be more than 3 billion in 2015, an increase of 6.2 percent in the coming year. About half the world’s population, or 3.6 billion people,...

Cyber Monday Could Be Huge Next Week

by Steve Yeck | Nov 26, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media

What day will be the busiest holiday shopping day of the year in 2014? Put a big red circle around Monday, December 1 – aka “Cyber Monday” — per online retail giant Amazon. On this day, expect retailers to broadcast discounts and promotions in...

What’s Better than Being Loved? This Holiday Season, It’s ROI Via Social Media

by Steve Yeck | Nov 25, 2014 | Digital Marketing Blog, Social Media

They come and they go, those markers of social acceptance. For a time, retailers delighted in click-throughs. Then they eagerly drooled over engagement data. But this holiday season, retailers seek one thing and one thing only: sales. “Last holiday season,...

Don’t Mess with Mom: Mobile Health Marketing to Mothers Should Be Practical, Convenient

by Steve Yeck | Nov 24, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing

Moms are busy people. That’s why smartphones have been helpful to mothers who now “keep track of their loved ones’ schedules, photos, memories, health info, and more on their handheld devices.” But they don’t have time to waste....
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