by Mobile Marketer | Jul 20, 2010 | Digital Marketing Blog
It’s the era of the app. But that much we already know. What’s a little more cumbersome to figure out is how consumer appetite for apps can translate into dollars for the app makers and marketers who dabble within. Those, however, who do figure out how to...
by Mobile Marketer | Jul 15, 2010 | Digital Marketing Blog
A new Tamar survey indicates what many mobile marketers have assumed for quite some time: the overwhelming majority of 18 to 24-year-olds prefer and trust natural search results over the paid alternative. The fourth annual report, commissioned by the UK’s Tamar...
by Mobile Marketer | Jul 12, 2010 | Digital Marketing Blog
Mobile marketing may be young, but it’s rapidly maturing according to RBC Capital, which forecasts that upwards of 10 percent of all internet search queries will originate from a mobile phone by the end of 2010. Display ads – most notably those on...
by Mobile Marketer | Jul 7, 2010 | Digital Marketing Blog
No shortage of advertisers are debating whether a hefty investment in Apple’s new iAd platform is worth it. To potentially sweeten the pot, Apple is making no secret of the invaluable resource of iTunes’ large subscriber base to help advertisers target...
by Mobile Marketer | Jul 6, 2010 | Digital Marketing Blog
Placecast has released its second wave of research conducted by Harris Interactive that delves deeper into consumer receptivity to opt-in mobile marketing. And according to the findings, a swelling percentage of US wireless subscribers are “hungry” for...
