by Mobile Marketer | Sep 21, 2010 | Digital Marketing Blog
A Finnish mobile analytics company, Zokem, has published the results of a fascinating new survey which shows that native mobile apps on our ubiquitous smartphones now make up roughly half of all mobile data volume. The completion of the study spanned a year and...
by Mobile Marketer | Sep 16, 2010 | Digital Marketing Blog
Yahoo Chief Executive Carol Bartz doesn’t have much faith in the mobile marketing efforts of Apple. And a lot of mobile marketers are beginning to wonder if she may be right. In a new interview covered by Reuters, Bartz explains her reasoning behind the belief...
by Mobile Marketer | Sep 14, 2010 | Digital Marketing Blog
Curious about who is doing the most clicking when it comes to mobile ads? According to the findings of a new Nielsen study (one released in partnership with the AppNation conference in San Francisco) Android users continue to outpace other mobile platform users when...
by Mobile Marketer | Sep 9, 2010 | Digital Marketing Blog
Mobile marketers may soon have more tablets to target with their mobile marketing campaigns than ever thought possible so soon. Maynard Um with UBS Investment Research released one of his much-anticipated investor notes this week in which he prognosticated that Apple...
by Mobile Marketer | Sep 7, 2010 | Digital Marketing Blog
Macworld Mobile is in the making. Billed as a first-of-its kind event to be held next February 14-17 in Barcelona, Spain during the Mobile World Congress, the mobile-themed event will be squarely centered on all things mobile. But given the Apple slant of the event,...
