by Mobile Marketer | Jun 3, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
In just over two weeks, Silicon Beach Fest 2014 kicks off in Santa Monica, California. And this year’s event is expected to draw scores of startup CEOs, accelerators, VCs, movie and music studio execs, agencies, developers, designers, and some of the biggest...
by Mobile Marketer | Jun 2, 2014 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
“Time and tide wait for no man,” goes the expression. Today, that old saw applies well to what’s going on in mobile advertising. While users have dramatically shifted to mobile, advertisers are having trouble making the switch — and that tide...
by Mobile Marketer | May 29, 2014 | Digital Marketing Blog, Email Marketing News
Many email marketers find out the hard way that there’s a difference between staying “top of mind” and sending readers more emails than they care to receive, and it’s usually when they see their opt-out rate increasing rapidly. The fact is that over a third of all...
by Mobile Marketer | May 28, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Marketing experts agree that email marketing still remains one of the most powerful as well as cost-effective channels for engaging prospective customers. They also agree that, unfortunately, deliverability remains a problem and cite the fact that even...
by Mobile Marketer | May 27, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Nielsen recently announced that nearly 40% of online ads aren’t doing their job and hitting their target audience. Also recently announced was the fact that the United Kingdom is going to increase their spending on advertising to £300 million, a 22% increase, mostly...
