by Mobile Marketer | Jul 24, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to recently released research by Direct Marketing Association (DMA) and Winterberry Group. “More than 40 percent of US marketing professionals said they increased spending...
by Mobile Marketer | Jul 23, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones
Spending on mobile advertising is soaring, but interestingly — considering the amount of time smartphone users hang on their devices — it could be much higher. While mobile spending is expected to leap 83 percent in 2014, many industry analysts see even...
by Mobile Marketer | Jul 22, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
In its Q2 report, Adobe confirms that U.S. marketers served by the company spent almost 9 percent more on search ads, compared to Q2 2013. Adobe estimates that spend for the year will increase up to 12 percent among all of its clients. A story covered at MediaPost...
by Mobile Marketer | Jul 21, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, SEO, SEM, Online Marketing, Social Media
For marketers it used to be a lot easier. Only a few years ago there was basically television and either laptop or PC computers and, on those three devices, they would engage with the vast majority of the population. It was exceedingly rare for a user to be engaged...
by Mobile Marketer | Jul 17, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology
A recent report from Mixpanel, a web and mobile analytics platform, takes a hard look at whether mobile ads are good for business — specifically, your business. “It’s no secret that ads are crucial for user acquisition and brand awareness; they’re a tried and...
