by Mobile Marketer | Nov 2, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and business-to-business (B2B) marketers, including nonprofits, about their...
by Mobile Marketer | Oct 19, 2015 | Digital Marketing Blog, Smartphones
A growing variety of businesses across industries are moving to mobile to help their businesses. Why? That’s where the people, and the customers, are now. Now a new International Data Corporation (IDC) study –Empowering the Workforce for Business...
by Mobile Marketer | Oct 7, 2015 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips
According to a new report from Frost & Sullivan, feature-rich platforms and the best practice of opt-in emails can make the email marketing of SMBs even more successful. “Email continues to be one of the most widely used marketing channels among small...
by Mobile Marketer | Sep 29, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Strategy Analytics is out with a new report suggesting that consumer and advertising expenditure on smartphone mobile media will grow twelve percent in 2015. The report — “Global Mobile Media Forecast: 2001-2021″ — also predicts that mobile could...
by Mobile Marketer | Sep 24, 2015 | Digital Marketing Blog, Mobile Advertising
It’s another big year for mobile. Just how big? Mobile ad spend is going to surpass desktop for the first time ever. “This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time,” reports eMarketer....
