by Mobile Marketer | Aug 28, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
What do consumer goods companies need to do? A just released study by Forbes Insights suggests that companies not using digital technologies to bolster marketing efforts will lag behind competitors. “The Race Is On: Keeping Pace with Consumer Goods Leaders in Digital...
by Mobile Marketer | Aug 27, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), said late last year that responsive design will be more important than ever in 2014, particularly for brands and advertisers looking to generate more...
by Mobile Marketer | Aug 26, 2014 | Digital Marketing Blog, Mobile Marketing
It’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering. Earlier this year, polling by Nielsen revealed that 70% of mobile users (on tablets, smartphones, or both) came...
by Mobile Marketer | Aug 25, 2014 | Digital Marketing Blog, Mobile Marketing, SMS
Is that Spam in your pocket, or are you just using iMessage? In a “not good news story,” it was announced by security and anti-spam company Cloudmark that Apple’s iMessage now accounts for more than 30 percent of all mobile spam messages. Speaking to...
by Mobile Marketer | Aug 21, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Banner ads are going the way of manual typewriters and black and white movies. But there are new formats and tactics that make marketing in the digital age more relevant and effective than perhaps they’ve ever been. Entrepreneur’s Zach Cutler recently outlined one...
