by Mobile Marketer | Oct 15, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
For mobile marketers across the Middle East and Africa (MEA), there are now more bulls-eyes than ever within the emerging markets of MEA. The MEA handset market grew to its largest size in ten quarters in Q2 2014, expanding 27% year on year to total 64 million units,...
by Mobile Marketer | Oct 14, 2014 | Digital Marketing Blog, Mobile Advertising, Multi-Channel Marketing
Mobile is not only booming, it’s also growing faster than all other digital advertising formats in the U.S. now that advertisers are allocating more dollars to catch the eyes of a growing class of “mobile-first” users. According to BI Intelligence,...
by Mobile Marketer | Oct 13, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media
According to the U.K.’s Marketing Magazine, a new report by PwC found that for the first half of 2014: Mobile ads grew 196% to £63.9 million, making it the fastest-growing digital advertising format. 9% of total mobile adspend is mobile video. This grew 68% to over...
by Mobile Marketer | Oct 9, 2014 | Digital Marketing Blog, Social Media
What group is the most social-oriented bunch on the web? Hats off to B2B marketers, 92 percent of whom are robust users of social media. That’s more than use the time-honored techniques of e-newsletters, blogs, white papers, and videos, says a new survey. An...
by Mobile Marketer | Oct 8, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
“Click baiting” is a term used to describe creative online headlines, or email titles designed to entice online or mobile readers to “click” to learn more. While click baiting was initially born to increase the success of legitimate online advertising, online scammers...
