mobileStorm Sadly Fires Most of Its Employees, Happily Rehires Them for New Healthcare-Focused Spin-Off

by Mobile Marketer | Dec 8, 2014 | Digital Marketing Blog, Healthcare

With over 70 percent of Americans carrying smartphones with them everywhere they go and more Americans accessing the Internet via mobile than personal computers, companies must have a mobile strategy and technology platform partners to execute the strategy. This shift...

All Talk, No Walk? Content Marketing Is Hot Topic, But Near Bottom of 2015 Ad Budgets

by Mobile Marketer | Dec 8, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Everyone is talking about “content marketing” — that amalgam of articles, videos, native ads, and other nouveau marketing designed to more effectively engage consumers — but are marketers walking the walk, or just talking the talk? Because...

Social Media for Customer Service? Only 3 Percent of Consumers Think That Works

by Mobile Marketer | Dec 4, 2014 | Digital Marketing Blog, Social Media

Social media means many things to many people, but one thing it doesn’t suggest is a happy customer service experience. Only 5 percent of respondents said they wanted to use social networks for even simple inquiries and even fewer (3 percent) thought it would...

SEO: Yesterday, Today, and Tomorrow

by Mobile Marketer | Dec 3, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

What SEO was yesterday is not what it is today. And it certainly isn’t what it will be tomorrow. The evolution of search engine optimization continues with each passing year, presenting new opportunities and challenges in the process. With SEO, change is...

App Downloads Hit All-Time High as iPhone 6 Drives Consumers to Load Devices with Favorites

by Mobile Marketer | Dec 2, 2014 | Digital Marketing Blog, Mobile Technology

Everyone knows Apple was bound to profit from sales of the new iPhone 6 — not to mention the reverberations from iOS 8. Now Fiksu, Inc., a developer of award-winning mobile marketing technologies, has hard numbers showing some interesting impacts. “The...