by Mobile Marketer | Feb 23, 2015 | Healthcare, Mobile Technology, Smartphones
What continent is positioned to become the next growth market for mobile? Look no further than Africa, according to a recently released report from Opera Mediaworks. Opera Mediaworks’ “Africa: State of Mobile Advertising” report contends that mobile will...
by Mobile Marketer | Feb 18, 2015 | Digital Marketing Blog, Mobile Marketing
Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like loyalty programs. In a recent COLLOQUY census, U.S. consumers were revealed to hold 3.3 billion memberships in customer loyalty...
by Mobile Marketer | Feb 16, 2015 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Digital marketing has finally turned the corner for a majority of U.S. small businesses. From social media ads to SMS marketing, domestic small business owners are now embracing online and mobile channels to an unprecedented degree with staggeringly impressive results...
by Mobile Marketer | Feb 13, 2015 | Digital Marketing Blog, Healthcare
Poised to be watershed year for healthcare IT, 2015 is already bringing with it lofty projections for how everything from SMS to EHR systems will make contemporary healthcare more efficient and effective. To that end, HealthIT.gov recently published its Shared...
by Mobile Marketer | Feb 10, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
This week, the Internet Advertising Bureau (IAB UK) released what it’s calling new guidelines that outline “good practice” in relation to the disclosure of advertising and marketing communications for native distribution formats online. So far, the...
