by Justin Montgomery | May 13, 2010 | Digital Marketing Blog
It’s no secret that mobile apps are big business these days, for good reason. Consumers respond very well to mobile apps, and in particular, the integrated mobile advertising that’s proving to be one of the most effective mobile forms in terms of...
by Justin Montgomery | May 10, 2010 | Digital Marketing Blog
With the evolution of social media, the concepts therein have become a powerful tool for brands to bolster audience engagement, foster on-going dialog with those who matter most and keep one’s brand perpetually on the mind of customers and prospects. A new...
by Justin Montgomery | May 5, 2010 | Digital Marketing Blog
As a marketer, you\’ve likely grown accustomed to reaching your target audience through one familiar channel, but in today\’s digital marketing landscape, a multichannel approach can take your campaigns to a whole new level, opening up new possibilities...
by Justin Montgomery | May 5, 2010 | Digital Marketing Blog
You\’ve worked hard to craft the perfect email or SMS campaign–your message is clear, your call-to-action is strong, you have a highly targeted database to distribute to, but how can you get the most out of your campaign in terms of performance? Several...
by Justin Montgomery | May 5, 2010 | Digital Marketing Blog, Speakers Corner
The following is a guest post from M.H. (Mac) McIntosh, a business-to-business lead generation and marketing consultant who specializes in helping companies create demand, generate leads, and close more sales using the latest B2B marketing strategies, tactics,...
