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FCC\’s \”Open Internet\” Inquiry Shifts Focus To Wireless Networks, Mobile Content Providers Asked To Weight In

by Justin Montgomery | Sep 10, 2010 | Digital Marketing Blog

Progress is being made in the fight to persuade the FCC to take a closer look at the wireless telecom industry. While most of the debate has centered on \”wired\” networks, the FCC is now taking a hard look at applying open Internet principles to the...

Survey: Consumers Comfortable With Using Mobile For Larger Payments

by Justin Montgomery | Sep 9, 2010 | Digital Marketing Blog

Consumer demand for mobile commerce is more than apparent these days, but a new survey suggests consumers are even willing to use their mobile devices to pay for big-ticket items beyond the “micro-payments” we’re seeing today. The survey comes as...

Survey: 41% Want Mobile Healthcare

by Justin Montgomery | Sep 8, 2010 | Digital Marketing Blog

In a new report issued by PricewaterhouseCoopers, a survey of 2,000 consumers and 1,000 physicians were asked about the idea of remote and mobile heathcare services and devices. Of those surveyed, 41% of patients said they would prefer to have more of their care...

Successful Recent Campaigns Prove Effectiveness Of SMS Mobile Coupons

by Justin Montgomery | Sep 7, 2010 | Digital Marketing Blog

Mobile coupons are an extremely effective marketing tactic, as brands are continuing to discover.  The reported results of two recent campaigns prove that the method is not only highly successful when executed properly, but also does wonders in building an opt-in...

LBS Continues Its Surge, $1.8B To Be Spent On Location-Based Advertising By 2015

by Justin Montgomery | Sep 7, 2010 | Digital Marketing Blog

As mobile advertising models continue to evolve around LBS apps, ABI research is predicting total spend on location-based advertising will top $1.8 billion in 2015. The projection is substantially higher than the $42.8M expected for 2010, but is geared to pick up...
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