by Jared Reitzin | Oct 3, 2007 | Digital Marketing Blog, Mobile Marketing
Mobile marketing if done right can be extremely effective. As our latest white paper \”SMS or Die\” points out a stat comparing responses rates of email, SMS and direct mail. Because of the personal nature of SMS, it really is true that you can see great...
by Jared Reitzin | Sep 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Once you have all of the components set up so that you can get data into your database, (as we covered in: “Growing Your Database” part 1), you will be ready to put together some strategies to increase your subscriber base. Growing your database is one of...
by Jared Reitzin | Sep 12, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Clients always ask me what they can do to grow their database, because lets face it, more subscribers means more revenue (or eyeballs) depending upon what you are trying to accomplish. In part 1, I will discuss all of the ways you can add subscribers to your database....
by Jared Reitzin | Aug 16, 2007 | Digital Marketing Blog, Email Marketing Tips
Pay Per Click in Emails? All hail Google AdSense! Well, at least on the web, where Google has paid out millions of dollars to publishers, website owners and content creators. Not only are the big sites like MySpace cashing in on AdSense but so are bloggers like gossip...
by Jared Reitzin | Jul 12, 2007 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
SMS and SMS Aggregators – Playing catch up I have been dealing with sending bulk text messages via SMS aggregators since mobileStorm was founded back in 1999. For those of you have never heard of the term, an SMS aggregator has direct connections to most...
