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IM’s “Demise” Means SMS, Email More Important Than Ever

by Eydie Cubarrubia | Nov 20, 2008 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

Grumpy British chef Gordon Ramsey is never kind to the restaurants he’s sent to save. One constant  theme is his railing against complex food. Time and again, he shouts that simple is best. That adage could probably apply to messaging, marketing and otherwise....

Mobile Coupon Webinar: So Nice We’re Doing It Twice

by Eydie Cubarrubia | Nov 17, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology

Wouldn’t you  know it: The same day of mobileStorm’s free  webinar on mobile coupons  last week, I saw a Harris Interactive study that emphasized the importance of coupons this holiday season. The study  found that 89 percent  of online adults think...

New Administration Already Affecting SMS Change

by Eydie Cubarrubia | Nov 11, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology

I’d been expecting it Ever since I first told wrote about the presidential candidates’ digital promotions campaigns–including the now President-elect Barack Obama’s savvy use of texting–I’ve anticipated increased adoption of digital...

Last Chance For Free SMS Coupon Webinar!

by Eydie Cubarrubia | Nov 10, 2008 | Digital Marketing Blog, General

Today’s your last chance to sign up for “Making Money With Mobile Coupons,” a free webinar happening tomorrow at 11 a.m. Pacific Time. mobileStorm CEO and founder Jared Reitzin will explain why mobile coupons are integral for today\’s marketing...

FCC’s Wi-Fi Ruling: Great For Email Marketing On Laptops and Mobiles

by Eydie Cubarrubia | Nov 6, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing News

While the world watched U.S. citizens’ votes with a careful eye on Tuesday, the Federal Communications Commission voted unanimously on something pretty important too: It decided to allow the unlicensed use of the white space television spectrum. This means that...
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