by Eydie Cubarrubia | Feb 19, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Recently I tried to look up breaking news in the Tampa Bay area, my old stomping ground. I searched for the moniker of one newspaper, then another. Each time, I got offered the same, generically-named site. Instead of leveraging their unique strengths–the way I...
by Eydie Cubarrubia | Feb 17, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
Google and IBM recently unveiled an initiative allowing the Google Health site to connect to and stream data from medical devices like heart rate monitors and blood-sugar meters–updating information into Google’s online records in real-time. The program is...
by Eydie Cubarrubia | Feb 11, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Today the news site Mobile Marketer interviewed mobileStorm sales director Elyse Rossler about Overstock.com using our platform for its beta SMS promotions campaign. It’s not just a boon for us, though. We’ve long believed that texting can boost sales for...
by Eydie Cubarrubia | Feb 5, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips
A company’s first instinct during a recession is to reduce costs, and rightly so. The trick can be how to figure out what’s truly necessary, and what’s a luxury. Bankrupt bailout-recipient Wells Fargo’s Vegas blowout? Definitely a luxury....
by Eydie Cubarrubia | Feb 4, 2009 | Digital Marketing Blog, Video Marketing
Recent news about online video probably has marketers confused. Distill the mix of positive and negative facts, however, and you’ll boil down the truth: Online video is still important for marketers who want to entice consumers. It’s true that in the short...
