by Eydie Cubarrubia | Aug 27, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Multi-Channel Marketing
There’s been a lot of excitement lately about the amping-up of online advertising. Many believe that behaviorally-targeted ads ensure that brands will grab consumers’ interests; most recently the social networking site Facebook announced that it would...
by Eydie Cubarrubia | Aug 23, 2007 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
The next major U.S. election is a biggie, and you can’t blame candidates from bolting the gate quickly and using the most cutting-edge ways to contact would-be supporters. But enthusiasm aside, there’s no excuse for poor use of communications technology in...
by Eydie Cubarrubia | Aug 15, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
Every so often a new buzzword shakes up the mass communications biz, with digital marketers eager to cash in. Podcasting was the term of 2004; social networking, of 2005; vlogs, of 2006. Social networking has made a comeback as the hot sector of the year, thanks in...
by Eydie Cubarrubia | Aug 8, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips
Consumers appreciate marketing that makes their lives easier and gives them ultimate control. The Retail Email Subscription Benchmark Study, put out today by the Email Experience Council and Direct Marketing Association, trumpets the success of commercial email...
by Eydie Cubarrubia | Aug 3, 2007 | Digital Marketing Blog, Mobile Marketing
The last time we wrote about SMS alerts (see Getting The Word Out Quickly In Emergency Situations), we focused on using this technology to help communicate critical information to a local audience. However, alerts can also be used for marketing purposes around the...
