by Eydie Cubarrubia | Jul 22, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
There’s been a shift regarding music’s role in the world of digital marketing and commerce. And I have to admit, I like what I hear. The digital turn of music distribution got annoying when people talked about jettisoning hard copies in favor of futuristic...
by Eydie Cubarrubia | Jul 22, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
There’s been a shift regarding music’s role in the world of digital marketing and commerce. And I have to admit, I like what I hear. The digital turn of music distribution got annoying when people talked about jettisoning hard copies in favor of futuristic...
by Eydie Cubarrubia | Jul 17, 2008 | Digital Marketing Blog, General
Sometimes it’s easy to joke about digital marketing’s perceived generation gap. “You don’t want to use it to promote something like Depends,” we’ll scoff when talking about a digital media platform – whether an SMS poll, RSS...
by Eydie Cubarrubia | Jul 15, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
The good news, as I\’ve written in past posts, is that new ways to devour video – online, via mobile phones, etc. – are rising in popularity among consumers. Even better news is that TV-viewing continues to rise along with it – making it...
by Eydie Cubarrubia | Jul 10, 2008 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Furniture shoppers are responding brilliantly to messaging campaigns from the retail chain Broad River Furniture of Charlotte, N.C. and upstate South Carolina. And mobileStorm 4.0 gets part of the credit. Hey, we can\’t help but brag when ROI includes a whopping...
