by Eydie Cubarrubia | Aug 19, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
Marketers who read this blog want to keep up on the latest developments in the industry. So maybe some of you already read Event Marketer magazine’s June issue–specifically, the feature on the winner of its Grand Ex Award, the Stoli Hotel. If so,...
by Eydie Cubarrubia | Aug 18, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, General
The other day I received yet another political email message sent to my personal account. I’ve grumbled about such messages before, and was about to get irritated again over getting an email regarding a city where I no longer even live. Irrelevant emails are the...
by Eydie Cubarrubia | Aug 14, 2008 | Digital Marketing Blog, Mobile Marketing
DUM! DUM! Dum DUM! DUM! DUM! DUM!…. I couldn’t help hum the Olymic theme, if only to drown out the anachonistic bagpipes being played during the march-of-athletes portion of Beijing’s opening cermonies. But the TV commentators suddenly caught my ear...
by Eydie Cubarrubia | Aug 13, 2008 | Digital Marketing Blog, General
Last week I wrote about plane crash survivors who were saved with SMS. Though public safety workers in British Columbia initially couldn’t find them, one of the victims was able to text-message information about their whereabouts, leading to rescue. But...
by Eydie Cubarrubia | Aug 12, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
By the time you read this, you might already know Sen. Barack Obama’s running mate for the U.S. presidency. And that clearly illustrates the strength of SMS. As most people know, Mr. Obama’s long-awaited announcement has been expected to be delivered by...
