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Marketers Will Have Them At Hello

by Eydie Cubarrubia | Oct 7, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Multi-Channel Marketing, SEO, SEM, Online Marketing

When I added a burgeoning rock band to my MySpace friends list recently, I got a pleasant surprise: A personal “thank you” that was a bit more than the usual “thanks for the add” that litters MySpaces. Though I already liked the group, this...

Marketing Software Works Well “In The Cloud”

by Eydie Cubarrubia | Oct 2, 2008 | Advanced Digital Marketing, Digital Marketing Blog, General

There’s been a lot of talk in recent months about so-called “cloud computing,” in which all software and utilities are stored and accessed on the Internet rather than on a user’s hardware. Think of Salesforce.com, which sells software as a...

BlackBerry Remains Important For Mobile Marketers

by Eydie Cubarrubia | Sep 30, 2008 | Digital Marketing Blog, General

Tech watchers were bummed last week when Research In Motion announced that for the current quarter, its margins will narrow and earnings will be lower than analysts had expected. The concern is that RIM, to keep up with the Joneses–er, Jobses–will have to...

Android “Underwhelming”–But That Misses The Point

by Eydie Cubarrubia | Sep 25, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

We’ve blogged several times about Android, Google’s open platform for mobile devices (read here and here and here). Android’s significance: Because it’s open, it will foster the creation of more applications–the best of which will rise to...

Coupon Month: No Better Time To Try Digital Vouchers

by Eydie Cubarrubia | Sep 23, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing

As of today, there’s less than a week left in September–which has been declared “National Coupon Month” by the Promotion Marketing Association’s Coupon Council. Add to that the Wall Street rollercoaster ride, and there’s no better...
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