Los Angeles, September 22, 2016 — mobileStorm Inc. (www.mobilestorm.com), a Mobile Experience Management (MXM) platform, is pleased to announce its recent hire of Sam Constantino who joins mobileStorm as SVP, Head Of Revenue. Constantino will be in charge of total revenue, cross channel sales, and client services at mobileStorm. Focusing on the gaming and retail sectors in… Read More

Los Angeles, September 19, 2016 – Yes, it’s the end of one administration and the beginning of a new one. Not just on the national political scene, but also for mobileStorm (www.mobilestorm.com), as the company gears up for the annual Global Gaming Expo (G2E), the premier casino industry event, exhibition, and conference in Las Vegas. For 2016,… Read More

There seems to be no definitive consensus —not yet, anyway — to the tug-of-war between texting and telephoning when it comes to customer service. But text certainly tops talk for some. New research, based on surveyed users in the U.S. and Germany, suggested 44 percent of people prefer to send a text. They cited time efficiency and… Read More

According to a recent eMarketer report, “nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well. A further 39 percent said they have a general idea of what it is.” The February, 2016 research — conducted by Econsultancy and Signal — queried respondents on their understanding of people-based… Read More

RetailMeNot, Inc. has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” And according to the information gleaned from the report, retailers are poised to pour large amounts of cash into the mobile marketing arena this year. All told, more than 200 retail marketing executives with the authority to make spending decisions… Read More

Los Angeles, March 11, 2016 – mobileStorm Inc. (www.mobilestorm.com), a Mobile Experience Management (MXM) platform, announced it partnered with JOINGO, the leading provider of mobile engagement solutions for the casino gaming industry, to provide their clients with a unified omni-channel in-app messaging solution that will deliver an enhanced user experience for casino players. As mobileStorm’s second notable… Read More

Who owns a smartphone? Just about everybody, since 197.4 million people in the U.S. owned one (79.3 percent mobile market penetration) as measured during the three months ending December, 2015. “Apple ranked as the top OEM with 42.9 percent of U.S. smartphone subscribers,” reveals a just released comScore report. “Samsung ranked second with 28.4 percent market share… Read More

Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally aren’t accessing it. According to September, 2015 research from The CMO Club and SocialCode, two thirds of CMOs worldwide are not using digital advertising to capture consumer insights within their CRM database. “Some 23 percent of respondents… Read More


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