According to a recent eMarketer report, “nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well. A further 39 percent said they have a general idea of what it is.” The February, 2016 research — conducted by Econsultancy and Signal — queried respondents on their understanding of people-based… Read More

RetailMeNot, Inc. has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” And according to the information gleaned from the report, retailers are poised to pour large amounts of cash into the mobile marketing arena this year. All told, more than 200 retail marketing executives with the authority to make spending decisions… Read More

Los Angeles, March 11, 2016 – mobileStorm Inc. (www.mobilestorm.com), a Mobile Experience Management (MXM) platform, announced it partnered with JOINGO, the leading provider of mobile engagement solutions for the casino gaming industry, to provide their clients with a unified omni-channel in-app messaging solution that will deliver an enhanced user experience for casino players. As mobileStorm’s second notable… Read More

Who owns a smartphone? Just about everybody, since 197.4 million people in the U.S. owned one (79.3 percent mobile market penetration) as measured during the three months ending December, 2015. “Apple ranked as the top OEM with 42.9 percent of U.S. smartphone subscribers,” reveals a just released comScore report. “Samsung ranked second with 28.4 percent market share… Read More

Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally aren’t accessing it. According to September, 2015 research from The CMO Club and SocialCode, two thirds of CMOs worldwide are not using digital advertising to capture consumer insights within their CRM database. “Some 23 percent of respondents… Read More

“As we went to design our new headquarters, we thought about the things that make coming into the office suck, and did the opposite.”   I’m on my fifth company, four of which are still active. I’ve seen a lot of square footage in my history of entrepreneurship. I’ve tried every layout imaginable from sharing space with… Read More

When I was a young marketer — for everything from a crisis hotline in Chicago to a structural engineering firm — I had a photo pinned up on my bulletin board for years. The photo showed two hitchhikers with signs. The first hitchhiker, labeled “Advertising,” held a sign that read “To Memphis.” The other hitchhiker, labeled “Marketing,”… Read More

40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and business-to-business (B2B) marketers, including nonprofits, about their priorities and challenges in 2015. “Finding the right technologies for their needs was the No. 2 leading challenge among B2C… Read More

 
 

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