Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally aren’t accessing it. According to September, 2015 research from The CMO Club and SocialCode, two thirds of CMOs worldwide are not using digital advertising to capture consumer insights within their CRM database. “Some 23 percent of respondents… Read More

“As we went to design our new headquarters, we thought about the things that make coming into the office suck, and did the opposite.”   I’m on my fifth company, four of which are still active. I’ve seen a lot of square footage in my history of entrepreneurship. I’ve tried every layout imaginable from sharing space with… Read More

When I was a young marketer — for everything from a crisis hotline in Chicago to a structural engineering firm — I had a photo pinned up on my bulletin board for years. The photo showed two hitchhikers with signs. The first hitchhiker, labeled “Advertising,” held a sign that read “To Memphis.” The other hitchhiker, labeled “Marketing,”… Read More

40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and business-to-business (B2B) marketers, including nonprofits, about their priorities and challenges in 2015. “Finding the right technologies for their needs was the No. 2 leading challenge among B2C… Read More

A growing variety of businesses across industries are moving to mobile to help their businesses. Why? That’s where the people, and the customers, are now. Now a new International Data Corporation (IDC) study —Empowering the Workforce for Business Transformation: Worldwide and U.S. Forecast for Mobility, 2014-2019 — analyzes the current status of mobile strategy in the context… Read More

According to a new report from Frost & Sullivan, feature-rich platforms and the best practice of opt-in emails can make the email marketing of SMBs even more successful. “Email continues to be one of the most widely used marketing channels among small midsized businesses (SMBs),” the report summary reads. “It allows SMBs to cost-effectively and immediately deliver… Read More

Strategy Analytics is out with a new report suggesting that consumer and advertising expenditure on smartphone mobile media will grow twelve percent in 2015. The report — “Global Mobile Media Forecast: 2001-2021″ — also predicts that mobile could constitute a $425 billion market by 2021. “Strong growth in smartphone penetration, combined with ubiquitous data connectivity via mobile… Read More

It’s another big year for mobile. Just how big? Mobile ad spend is going to surpass desktop for the first time ever. “This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time,” reports eMarketer. “Mobile will account for 51.9 percent of total digital spending in 2015…. Read More


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