Real Business Applications of RSS

RSS confuses many. Could be that the acronym itself makes it appear more complicated than it really is. So the first thing you should know is what RSS really stands for: Real Simple Syndication. Note the word “simple”!

Key benefits:

  • 100% deliverability. If you offer your email and newsletter content via RSS, subscribers to your feed enjoy guaranteed delivery of your content.
  • Pull, not push. By signing up to receive your feed, your subscriber is actively requesting your content and updates. This tends to indicate a higher level of customer loyalty and differs from the push strategy sometimes associated with email.

RSS is a great compliment to other digital marketing programs. It’s versatile and can be used in many unique ways. How can you apply RSS technology to your business? Check out ten examples of how companies currently use RSS:

Shaneli Ramratan, Marketing Manager


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