Today, nearly half of all brands have content strategies in place. But it isn’t enough to just have a strategy. It needs to be a good one.
According to content marketing experts, the first step in achieving content marketing success for your brand is realizing that the process is, indeed, a marathon and not a sprint.
Per the recommendation of an insightful new infographic from Skyword, knowing where to start with a content marketing strategy – and following industry best practices – is the most effective way to ultimately reach the “engagement finish line.”
So what are the content marketing mile markers you should be looking for today? Check out the infographic below to find out.