Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally aren’t accessing it. According to September, 2015 research from The CMO Club and SocialCode, two thirds of CMOs worldwide are not using digital advertising to capture consumer insights within their CRM database. “Some 23 percent of respondents… Read More

The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time multichannel data generate nearly three times more revenue in campaigns than their no-real time data brethren. Another boon? Adding automation. The stats show that marketers who automate customer lifecycle messaging through tactics such as rules-based triggers drive… Read More

Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according to May 2015 polling by xAd. “When xAd asked agency and brand marketers who used… Read More

With more email accounts projected to be open and active by the end of this decade than ever before in human history, there’s never been a better or certainly more advantageous time to consider email marketing as a key if not cornerstone attribute of your overall marketing efforts. Along with the equally-important element of SMS marketing and… Read More

Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits. The current situation? According to April, 2015 polling by Researchscape for Evergage, found that 58 percent of global marketers now employ real-time personalization. That’s defined as data-driven personalization completed in less than… Read More

Native advertising has been a hot topic for some time and it isn’t going away anytime soon. In fact, it looks like native’s here to stay — and soar. “By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience,” explains… Read More

The Interactive Advertising Bureau says Internet ad revenues have reached “historic” levels. “At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high,” the IAB announced last week. “This new industry high represents a 16 percent increase over 2014’s first quarter record-setting total of $11.4 billion.” What prompted the spike? Randall Rothenberg,… Read More

Some business types say it isn’t true until we’ve seen it in the Harvard Business Review. And now we have. A new survey, sponsored by Red Hat and conducted by Harvard Business Review Analytic Services, shows that “CIOs and IT leaders who foster a culture of digital learning and shared accountability generate greater business outcomes.” In other… Read More

 
 

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