by Steve Yeck | May 4, 2010 | Digital Marketing Blog
Apple\’s foray into mobile marketing is poised to exert a profound influence on the advertising budgets of some of the world’s largest companies. It’s a scenario that portrays Apple as the catalyst for major advertising budgets finally allotting...
by Steve Yeck | Apr 29, 2010 | Digital Marketing Blog
As companies begin to dive into social media marketing to engage the community surrounding their brand, a primary complaint has been the lack of tools and methods to effectively track ROI metrics. While it may seem like social media ROI tracking involves an endless...
by Steve Yeck | Apr 28, 2010 | Digital Marketing Blog
While it’s no secret that smartphones play a vital role across the contemporary digital advertising landscape, a new report from Millennial Media reveals that smartphones now account for nearly half of mobile ad impressions in the United States today. Millennial...
by Steve Yeck | Apr 27, 2010 | Digital Marketing Blog
The Mobile Marketing Association (MMA), the global non-profit trade association aimed at cultivating mobile marketing and its tools of the trade, has released a revised edition of its US Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content...
by Steve Yeck | Apr 27, 2010 | Case Studies, Digital Marketing Blog
Galpin Motors, the number one Ford dealer in the world and an integral part of the Greater Los Angeles community, has long distinguished itself through innovative promotions. In continuing that tradition, Galpin wanted to find new and innovative ways to maintain its...
by Steve Yeck | Apr 26, 2010 | Digital Marketing Blog
You Follow Me? As a marketer and someone that tweets daily, I have completely adopted a conviction that Twitter is the most valuable piece of social media for companies that rely on offer-based marketing to entice customers to patron, especially when combined with...
by Steve Yeck | Apr 26, 2010 | Case Studies, Digital Marketing Blog
Like most casinos, the Planet Hollywood Resort & Casino in Las Vegas was looking for innovative opportunities to bring new customers in and keep them gambling. In doing so, the casino wanted a solution that could be rapidly deployed, easily trackable, and provide...
by Steve Yeck | Apr 21, 2010 | Digital Marketing Blog
Stop the presses! It may finally be safe to charge for the content you used to give away! It seems the arrival of the iPad has brought with it a substantial change of heart for many mobile device users who once adamantly refused to pay for any mobile content that...
