by Steve Yeck | Aug 9, 2010 | Digital Marketing Blog
A group of well-known nonprofit organizations have banned together to submit a letter to the FCC explaining the problems and barriers facing the use of SMS to further their cause. The move mimics that of the Mobile Internet Content Coalition (MICC) — of which...
by Steve Yeck | Aug 5, 2010 | Digital Marketing Blog
Soon the television advertisers of the world may be more concerned with the eyes watching on the mobile screen instead of the TV screen. As more and more evidence emerges to suggest the explosion in popularity of live TV streaming to our mobile devices, the millions...
by Steve Yeck | Aug 4, 2010 | Digital Marketing Blog
Looking to move past email and social networking in your new mobile marketing strategy? Not so fast. These oldies but goodies remain major players in mobile. According to new research published by the Nielsen Company, email still accounts for better than 41 percent of...
by Steve Yeck | Aug 3, 2010 | Digital Marketing Blog
We at mobileStorm are blessed to live and work in the best country in the world, and we show that by taking pride in our patriotic responsibilities. As such, we make sure to raise the flag before work begins each day…...
by Steve Yeck | Aug 2, 2010 | Digital Marketing Blog
The concept of mainstream mobile commerce options have been promised for a long time now, but it’s long been thought that the major wireless carriers would have to somehow ban together to make the concept a reality. That day is rapidly approaching. Bloomberg is...
by Steve Yeck | Jul 29, 2010 | Digital Marketing Blog
Email has long been considered a primary tool for customer retention, but it\’s actually an equally powerful tool for lead generation as well. Beyond cultivating new leads from your existing email database, strategic placement of calls-to-action for email...
by Steve Yeck | Jul 29, 2010 | Digital Marketing Blog
The key to leveraging SMS for lead generation is to first identify your audience and then create incentivized campaigns that cater to them. This, in turn, drives leads while providing value to your prospects and creating long-lasting, brand-based relationships. ...
by Steve Yeck | Jul 29, 2010 | Digital Marketing Blog
A recent survey revealed that 51% of Facebook fans and 67% of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter, indicating an enormous and unique opportunity for lead generation. Using the...
