by Steve Yeck | Aug 19, 2010 | Digital Marketing Blog
In a mobile ecosystem where marketers are always scrambling to leverage the latest and greatest concepts, it’s easy to forget that SMS has always been, and will always remain, the backbone of the mobile marketing industry. While the mobile Web, mobile apps and...
by Steve Yeck | Aug 18, 2010 | Digital Marketing Blog
Parents dig mobile ads. That’s according to a new mobile marketing survey from Harris Interactive. As covered by the New York Times, the report shows that the demographic group “most interested in receiving mobile advertising is mobile owners with...
by Steve Yeck | Aug 17, 2010 | Digital Marketing Blog
Yellow Pages and comScore have released a study revealing double digit growth in local mobile usage – a development that is “unlocking access to younger, wealthier, on-the-go consumers.” Confirming our suspicions (and the findings of similar studies...
by Steve Yeck | Aug 17, 2010 | Digital Marketing Blog
While many marketers focus on one channel or another, it’s becoming increasingly clear that a multi-channel approach is superior in today’s digital marketing landscape. Such is the message of a new survey published by eROI which looked at the effect...
by Steve Yeck | Aug 12, 2010 | Digital Marketing Blog
Mobile marketers may all be playing on the same field, but all are not playing on the same team. In this scenario, the teams are the biggest and baddest smartphone operating systems in existence: Google’s Android, Apple’s iOS, and Research In...
by Steve Yeck | Aug 12, 2010 | Digital Marketing Blog
mobileStorm today published its annual “Mid-Year Mobile Marketing Report” which provides a comprehensive analysis on where the mobile marketing industry has been, where it’s going and the primary trends and technology that keep it flourishing. The...
by Steve Yeck | Aug 12, 2010 | Press
mobileStorm unveils a comprehensive analysis of the mobile marketing industry and its major technologies, players and trends. mobileStorm (www.mobilestorm.com), recently celebrating 11 years of mobile and email marketing services and technology, announced today that...
by Steve Yeck | Aug 11, 2010 | Digital Marketing Blog
Based on the latest data collected and presented by Chetan Sharma Consulting, the U.S. mobile data market expanded by 6 percent quarter-over-quarter in the second quarter of 2010. The translation into revenue is $13.2 billion, which amount to a substantial 22 percent...
