by Steve Yeck | Aug 26, 2010 | Digital Marketing Blog
The Government Accountability Office (GOA) today published a report geared toward consumer choice in relation to the wireless industry, concluding that the FCC needs to monitor more aspects of the industry on an ongoing basis to improve reporting capabilities and have...
by Steve Yeck | Aug 26, 2010 | Digital Marketing Blog
Since the moment the iPad was unveiled by Apple on January 27th, 2010, the tech blogs of the digital world have been teeming with reports of the next big thing in the tablet marketplace. Months into the iPad’s arrival in the consumer marketplace, we’re...
by Steve Yeck | Aug 25, 2010 | Digital Marketing Blog
An interesting study emerged recently by email deliverability firm Return Path, indicating that a surprising number of brands make no effort to optimize their messaging strategy when plagued with low or no response from recipients. The study was conducted over a...
by Steve Yeck | Aug 25, 2010 | Digital Marketing Blog
It’s taken a while to get here, but it now appears that the “inevitable” is on the way. Soon, mobile marketers will have a new, large, and potentially very lucrative frontier in which to venture: the iBookstore – Apple’s hugely popular...
by Steve Yeck | Aug 24, 2010 | Digital Marketing Blog
While mobile commerce has seen its share of roadblocks, a major hurdle that’s starting to see some attention is regulation in terms of mobile payments. With consumers leery of the concept to begin with, solid regulation is a must going forward. Consumers Union,...
by Steve Yeck | Aug 24, 2010 | Digital Marketing Blog
As the mobile app frenzy continues, operators around the world are still trying to effectively capitalize on the craze. New research from Research2Guidance indicate the worldwide market for mobile apps reached $1.7 billion in 2009, and during the first six months of...
by Steve Yeck | Aug 23, 2010 | Digital Marketing Blog
Location is a central element of mobile marketing these days, with nearly every LBS provider trying to figure out the best way to leverage location-relevant mobile ads wrapped around valuable mobile services. A new survey and report out by JiWire aims to shed some...
by Steve Yeck | Aug 20, 2010 | Digital Marketing Blog
The sixth annual MMA Global Mobile Marketing Awards are upon us, and the association announced recently a one week extension to nominate exceptional campaigns, companies and people leading innovation in the mobile marketing industry. The previous deadline for...
