by Mobile Marketer | Nov 14, 2013 | Digital Marketing Blog, Mobile Marketing
With mobile adoption and reliance accelerating rapidly in recent years, marketers are having a difficult time reaching and connecting with mass audiences in any meaningful way through traditional marketing and advertising tactics. According to a new report from Mobile...
by Mobile Marketer | Nov 13, 2013 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Smartphones, SMS
In 2013, great strides have been made on both the domestic and international fronts to curtail the unwanted practice of blasting consumers – in some cases, unlawfully – with SMS spam. But between new regulations and growing mass market awareness of...
by Mobile Marketer | Nov 12, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Marketing
Marketers are always looking for the “next big thing” that will bolster their reach and engagement with highly coveted targeted demographics. But what may be most effective for marketers in the future is that which we already know is effective today...
by Mobile Marketer | Nov 11, 2013 | Digital Marketing Blog, Mobile Marketing, resources, Smartphones
A growing number of marketers are making video a cornerstone of their mobile and digital marketing tactics. Not surprisingly, 8 in 10 marketers are now using videos on their own websites. Fueling the video boom, marketing professionals confess, is the increasing...
by Mobile Marketer | Nov 8, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, resources, Smartphones
When it comes to online and mobile services, consumers value their privacy. But they also value a good discount. The findings of a new study commissioned by TRUSTe and conducted by Harris Interactive reveal that 9 out of 10 Internet users in the United States are...
by Mobile Marketer | Nov 7, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Increasingly, big data is of big importance to mobile marketers. The findings of a recent survey among senior marketers in the United States provide compelling evidence that companies are seeing steady and impressive ROI when it comes to big data and the investments...
by Mobile Marketer | Nov 6, 2013 | Digital Marketing Blog, Email Marketing News, Mobile Marketing
Despite the fact that marketers are now using – and, in some cases, heavily replying upon – social media platforms like Twitter to target and connect with consumers, the latest industry research and leading expert opinions suggest that email marketing...
by Mobile Marketer | Nov 5, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, resources, Smartphones, SMS
Mobile marketing has been called the ultimate equalizer, especially when it comes to local businesses trying to compete with and match the marketing power of larger businesses that occupy the same community. For that reason, equipping locally-owned small businesses...
