by Mobile Marketer | Apr 8, 2015 | Digital Marketing Blog, Smartphones
On April 21st, Google will update to its algorithm in a move that, according to some, could seriously impact the search engine rankings of countless websites… but especially those that aren’t prepared for the switch. Fortunately, Google has developed a mobile-friendly...
by Mobile Marketer | Apr 7, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
How are things evolving for programmatic mobile advertising? Well, it’s liked — even though too few are taking the plunge, according to a new Interactive Advertising Bureau (IAB) study. “Even though there has been a considerable trend toward...
by Mobile Marketer | Apr 1, 2015 | Digital Marketing Blog, Mobile Advertising
Brands say they like it, but too few are doing it. We’re talking about programmatic buying for mobile. And a new report from the Interactive Advertising Bureau (IAB) shows there’s a long way to go. The report suggests that although “more than...
by Mobile Marketer | Mar 30, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Smartphones
It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad...
by Mobile Marketer | Mar 23, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The Mobile Marketing Association has just released its newest report — the Smart Mobile Cross Marketing Effectiveness (SMoX) study — which makes a powerful case for the “economic value” of mobile. …The study assessed the economic value of...
by Mobile Marketer | Mar 18, 2015 | Digital Marketing Blog
Small businesses in the United States are poised to spend record sums on digital marketing this year. According to the latest industry data, businesses owners are feeling good about the new year. So if you were anxious about the state of small businesses in America, a...
by Mobile Marketer | Mar 16, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
In 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015. The reason? Smartphones, for starters. Simple, and apps like PayPal and platforms...
by Mobile Marketer | Mar 11, 2015 | Digital Marketing Blog, Mobile Technology, Video Marketing
In the mobile age, consumers are constantly bouncing between multiple screens multiple times daily. For marketers, this creates a virtually endless array of challenges and opportunities. When it comes to delivering targeted ads in video campaigns (one of the hottest...
