by Mobile Marketer | Jan 7, 2016 | Digital Marketing Blog, SEO, SEM, Online Marketing
Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally aren’t accessing it. According to September, 2015 research from The CMO Club and SocialCode, two thirds of CMOs worldwide...
by Jared Reitzin | Nov 25, 2015 | Digital Marketing Blog
“As we went to design our new headquarters, we thought about the things that make coming into the office suck, and did the opposite.” I’m on my fifth company, four of which are still active. I’ve seen a lot of square footage in my history of...
by Mobile Marketer | Nov 16, 2015 | Mobile Marketing
When I was a young marketer — for everything from a crisis hotline in Chicago to a structural engineering firm — I had a photo pinned up on my bulletin board for years. The photo showed two hitchhikers with signs. The first hitchhiker, labeled...
by Mobile Marketer | Nov 2, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and business-to-business (B2B) marketers, including nonprofits, about their...
by Mobile Marketer | Oct 19, 2015 | Digital Marketing Blog, Smartphones
A growing variety of businesses across industries are moving to mobile to help their businesses. Why? That’s where the people, and the customers, are now. Now a new International Data Corporation (IDC) study –Empowering the Workforce for Business...
by Mobile Marketer | Oct 7, 2015 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips
According to a new report from Frost & Sullivan, feature-rich platforms and the best practice of opt-in emails can make the email marketing of SMBs even more successful. “Email continues to be one of the most widely used marketing channels among small...
by Mobile Marketer | Sep 29, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Strategy Analytics is out with a new report suggesting that consumer and advertising expenditure on smartphone mobile media will grow twelve percent in 2015. The report — “Global Mobile Media Forecast: 2001-2021″ — also predicts that mobile could...
by Mobile Marketer | Sep 24, 2015 | Digital Marketing Blog, Mobile Advertising
It’s another big year for mobile. Just how big? Mobile ad spend is going to surpass desktop for the first time ever. “This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time,” reports eMarketer....
