by Steve Yeck | Aug 12, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
By the time you read this, you might already know Sen. Barack Obama’s running mate for the U.S. presidency. And that clearly illustrates the strength of SMS. As most people know, Mr. Obama’s long-awaited announcement has been expected to be delivered by...
by Steve Yeck | Aug 12, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
By the time you read this, you might already know Sen. Barack Obama’s running mate for the U.S. presidency. And that clearly illustrates the strength of SMS. As most people know, Mr. Obama’s long-awaited announcement has been expected to be delivered by...
by Steve Yeck | Aug 11, 2008 | Advanced Digital Marketing, Digital Marketing Blog, General, RSS Marketing
RSS confuses many. Could be that the acronym itself makes it appear more complicated than it really is. So the first thing you should know is what RSS really stands for: Real Simple Syndication. Note the word “simple”! Key benefits: 100% deliverability. If...
by Steve Yeck | Aug 7, 2008 | Digital Marketing Blog, General
The other day, I was supposed to meet a local musician for a music blog I write purely for the love. It turned out I could get there at an earlier time he’d suggested after all. So of course, I texted him with the news about two hours beforehand. Immediately, I...
by Steve Yeck | Aug 5, 2008 | Digital Marketing Blog, General
Over the weekend, a plane wreck in British Columbia killed five–and could have resulted in two more deaths, if not for SMS. Last Sunday, an amphibious plane took off from Port Hardy, B.C. but crashed about 10 minutes afterward. Five were killed but two were...
by Steve Yeck | Aug 1, 2008 | Digital Marketing Blog, General, Mobile Marketing
The Italian agriculture ministry and Consumer Associations have one up on a lot of U.S. businesses: They understand the power of SMS. And they are leveraging it. According to the BBC, in response to growing civil unrest due to rocketing food prices and rogue...
by Steve Yeck | Jul 31, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Want to engage consumers on their cell phones? Then you’d better send them a text message. That’s the gist of an eMarketer report yesterday, which notes that among mobile consumers, SMS gets them more responsive than other types of mobile advertising....
by Steve Yeck | Jul 31, 2008 | Press
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