LOS ANGELES, CA, March 25, 2004 – mobileStorm, a leading provider of permission-based digital messaging services, today announced that it has signed on Travelworm, Incorporated as its newest customer of the Stun! digital messaging platform. Travelworm, one of the largest merchant providers of hotel rooms and packages in Las Vegas and a leading travel broker specializing in Casino Resorts and Leisure Destinations will use Stun! to send out targeted email and SMS campaigns to its growing customer base to help extend the Travelworm brand as well as highlight special promotions and discounts to increase sales.

mobileStorm’s Stun! platform enables companies like Travelworm that have legitimate opt-in databases to communicate with their audiences in a more efficient and effective manner to increase sales and brand awareness. Stun! allows companies to focus on their marketing efforts instead of having to worry about the technology and delivery of the messages themselves.

“We selected mobileStorm as our email service provider because we needed a fast, efficient and low-cost alternative to doing the messaging ourselves,” said Jonathan Siegler, President & Chief Executive Officer of Travelworm. “More importantly, with Stun! we don’t have to change our existing infrastructure to run the service, which will allow us to deploy the platform quickly and without using our internal resources. We look forward to being able to contact our customers on a more timely and targeted basis with this new service.”

Launched last year, the Stun! platform now powers many significant brands in the entertainment/leisure industries, including Squaw Valley Ski Resorts, Interscope Records and Avalon Nightclub. Its simple, web-based interface enables companies to quickly deploy targeted digital messaging campaigns in a matter of minutes.

“Travelworm is the perfect fit for Stun!” said Jared Reitzin, Chief Executive Officer of mobileStorm. “They represent the kind of quality brand for which we designed our service. We are very excited about being able to help Travelworm continue their impressive growth within the online travel segment and to be part of their future digital messaging plans.”

About mobileStorm

mobileStorm provides advertisers, direct marketers, subscription based newsletters, and highly visible brands with a complete online Email, SMS, and Voice Messaging platform. Through its Stun! platform, companies can directly reach willing (opt-in) consumers by sending highly targeted, time sensitive, location based advertising, information, and content to a variety of messaging devices, from email to wireless. mobileStorm is a privately held company located in Los Angeles, CA.

About Travelworm, Incorporated

Travelworm, Incorporated (www.travelworm.com) is a leading supplier of travel and leisure reservation services to casino and resort destinations in the United States, and is one of the largest online sources of hotel rooms in Las Vegas, Nevada, where the company is headquartered. Las Vegas ranks as the #1 hotel market (total room nights available) in the United States and with Orlando, as one of the top travel destinations. Established in 1993, Travelworm’s goal is to offer consumers the widest range of choices and the best available prices on hotels, airfare, car rentals and vacation packages through its website and its toll-free call center (1-800-700-VEGAS) at leading destinations including Las Vegas, Reno, Orlando, Hawaii and the Caribbean.


Jason Stith
Media Relations
(818) 908-2234

Rich Winiarski
Media Relations/Marketing
Travelworm, Incorporated
(702) 407-8037