New Text Messaging System Will Allow Guests to Make Advance Reservations at Exclusive Clubs, Starting New Trend with Vegas Elite
LOS ANGELES and LAS VEGAS, June 26, 2007 – Driving attendance to events just got easier to manage. mobileStorm Inc. (www.mobilestorm.com), a leading provider of digital marketing products and services, today announced that MGM Grand Las Vegas has chosen the company to help promote events at the hotel’s Studio 54 and Tabu nightclubs through a new, state-of-the-art text messaging system and mobile billboards.
The mobileStorm campaigns for MGM Grand will combine offline marketing efforts via mobile billboards, along with SMS marketing – inviting patrons to various events held at the MGM Grand nightclubs.
With the new system, users age 21 and older will be able to send a text message directly to MGM Grand requesting a reservation. Users text the event keyword, such as ROK to 646629 (MGMMAX) and are asked to reply with their first name, last name and number of guests. Upon completion, they will receive a confirmation of their reservation as well as the ability to text INFO to receive further event details.
“This partnership will allow unprecedented flexibility in event marketing and management – creating awareness and driving attendance to events,” said Jared Reitzin, chief executive officer of mobileStorm. “We consolidated event management into a cohesive central database for easier control, which will meet the industry demand for creative new ways to advertise and exceed marketing expectations.”
MGM Grand will use both Stun! SMS and the Stun! RSVP Manager, which now includes the ability to manage mobile-based event registration, to implement the mobile marketing campaigns.
Features of this program include:
- The first turnkey mobile event management platform on the market to integrate with other Stun! message types such as e-mail or voicemail? to provide a comprehensive digital marketing strategy for any events.
- On-site signage at MGM Grand, as well as a mobile billboard provided by Big Traffic, which will be transported along the Las Vegas Strip on key event days
- Subscriber information is captured within the Stun! RSVP Manager, which manages the various scheduled events.
MGM Grand personnel can also limit the number of guests or the total RSVPs via the RSVP Manager as well as close the list at a selected time.
- An SMS reminder notice can be sent to attendees 24 hours before the event. An SMS reminder notice can be sent to attendees a few minutes or hours before the event.
mobileStorm, over the past 8 years, has pioneered the concept of digital marketing. Having successfully delivered more than 1 billion messages for more than 900 premier customers such as Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging, fax broadcast or direct mail from a single provider.
# # #