Impressive fiscal year and significant company growth, mobileStorm continues to thrive in the digital marketing landscape
LOS ANGELES, Aug. 21, 2007 Reporting a 100% growth from fiscal 2006 to fiscal 2007, mobileStorm Inc. (www. mobileStorm.com), a leading provider of digital marketing products and services, today highlighted the company\’s yearly financial and corporate growth. Supporting this growth, mobileStorm also noted the strategic hire of Ric Hattabaugh as executive vice president of sales and marketing.
mobileStorm achieved not only year-to-year growth, but also a fourth quarter increase of 116% over the previous quarter. The company also gained 217 new clients in the quarter. mobileStorm\’s vast understanding of database messaging, SMS, digital marketing and grasp of consumer marketing trends, is indicative of mobileStorm\’s continued success. The company has enhanced its Stun! digital marketing application to become the first to incorporate three types of mobile campaigns, which include Data Builder (mobile CRM), Inbound Campaigns and Emergency Alerts in a do-it-yourself platform. This gives marketers an unprecedented range of mobile messaging options, which is critical in addressing company-specific needs. These features give the marketers flexibility, which is important, as every company has unique needs.
The new client roster for mobileStorm includes:
- The Dog Whisperer
- Hot Dog on a Stick
- Planet Funk
\”It is great to see how the digital marketing industry has changed over the years, particularly when it comes to incorporating multiple message types into the marketing mix;\” said Jared Reitzin, chief executive officer of mobileStorm. \”Email is moving away from batch and blast and becoming more targeted, allowing business to see better conversions and less spam complaints. Widgets are being developed and launched on platforms like Facebook, and SMS is finally being embraced by both consumers and marketers looking for new ways to reach them.\”
mobileStorm also announced the hire of Ric Hattabaugh to be mobileStorm\’s executive vice president of sales & marketing. Hattabaugh brings more than 20 years of marketing experience to mobileStorm, most recently serving as vice president, sales & marketing of Topica, Inc. He has been responsible for more than $1 billion in total direct sales, with additional marketing responsibility for over $4 billion in total orders over his career. Hattabaugh has created and managed solutions models selling multi-million deals, as well as heavy-prospecting SMB transactional models. His robust experience in the marketing arena and ability to apply creative marketing strategies will be another attribute for mobileStorm.
Commenting on the hiring of Hattabaugh to the mobileStorm senior management team, Reitzin stated \”Our success has allowed us to bring on key people like Ric Hattabaugh who will help us dramatically increase sales and provide our customers with the best digital marketing technology in the industry.\”
mobileStorm, over the past 8 years, has pioneered the concept of digital marketing. Having successfully delivered more than 1 billion messages for more than 1,000 premier customers such as Qantas Airways, MGM Grand, Palms Casino, Carl\’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging, fax broadcast or direct mail from a single provider.