LOS ANGELES, CA, April 1, 2004 – mobileStorm, a leading provider of permission-based digital messaging services, today announced that Hollywood Records will use the company’s wireless messaging solution in support of Breaking Benjamin’s new single “So Cold” from their upcoming release We Are Not Alone available June 29th. Fans of the band will be able to hear a personal message as well as the new song.
Hollywood Records is using mobileStorm’s wireless messaging platform, Stun! Wireless, to implement this campaign, which includes distributing stickers, posters and even branding the “So Cold” video available on LAUNCH, Yahoo!’s Launch music site destination, with SMS short codes to access the new song. This service will be offered free for customers of Verizon, Cingular, AT&T, Nextel or T-Mobile wireless carriers. In order to hear the new song and greeting, fans will send the message BBEN to short code 22428 on their wireless device. They will soon receive back a message with a special 800 telephone number for them to call to listen to the greeting and single in their entirety.
“We are always looking for new ways to reach existing and news fans of our artists,” said Ken Bunt Vice President, New Media Strategy and Development. MobileStorm allows us to offer an interactive way to tap into the text messaging phenomenon.”
mobileStorm’s Stun! Wireless platform is designed specifically with the recording industry in mind. The company works with labels such as Interscope Records and Hollywood Records to helping promote both new and existing recording artists by extending the traditional marketing promotions to the wireless space.
“mobileStorm is very excited to be working with a forward-thinking label like Hollywood Records and a great band like Breaking Benjamin,” said Jared Reitzin, Chief Executive Officer of mobileStorm. “We applaud their use of such great new technologies like SMS short codes to help extend their marketing efforts. Fans of artists like Breaking Benjamin are starting to use SMS as a major form of communication. The market is really starting to take off. We plan on extending our partnership with Hollywood Records in the future by continuously offering their customer base even more cutting-edge wireless solutions.
Launched last year, the Stun! Wireless platform now powers many significant brands in the entertainment/leisure industries, including Squaw Valley Ski Resorts, Interscope Records, Avalon Nightclub and Wantickets.com. Its simple, Web-based interface enables companies to quickly deploy targeted digital messaging campaigns in a matter of minutes.
mobileStorm provides advertisers, direct marketers, subscription based newsletters, and highly visible brands with a complete online Email, SMS, and Voice Messaging platform. Through its Stun! platform, companies can directly reach willing (opt-in) consumers by sending highly targeted, time sensitive, location based advertising, information, and content to a variety of messaging devices, from email to wireless. mobileStorm is a privately held company located in Los Angeles, CA.
About Hollywood Records
Hollywood Records is part of the Buena Vista Music Group, which is the recorded music and music publishing arm of The Walt Disney Company.
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