I\’ve noticed in my SEO experience that while we constantly think of the more ways to create more quality content and gain more quality links, we still come back to keywords. Keywords are just that important for an SEO strategy, no matter which level you are on and at what stage. Keywords help in answering your online marketing questions and developing your Internet promotions.
So what do you do with keywords, say, in the middle of your online marketing initiatives? How do you conduct your keyword research? Is it different in comparison to what you were doing at an earlier stage? Let\’s answer these questions.
First of all, keyword research brings different results depending on the time and circumstances when you do it. The trends are always changing: New ones appear, and others become too old to deal with. Take a closer look at what\’s happening in your niche/field and see if those keywords are in your strategy, and whether or not you want to add them. I wrote earlier on how to choose keywords and how to optimize pages for them; if you didn\’t read those articles please do so before proceeding.
After starting your web marketing ride, you\’ve gathered some valuable SEO keyword data in your web stats. With this data you can explore many new great keywords with which you get traffic, and can see if you can go for more searched ones from the same keyword-groups. This can be a good keyword strategy at a later stage of online marketing, as follows:
Export all keywords through which people came to your site; extract the most valuable ones; search for them with external keyword suggestion tools; and see what similar keywords – but with more search volumes – that those tools suggest. Create or re-edit existing pages, optimizing them for the newly chosen keywords, and enjoy the results in a short period of time if you did everything correctly. Then \”rinse and repeat.\”
Another significant question: Whether you either enrich your concept or completely change it. By \”concept,\” I mean how you position your website on the market, your major title and your tagline. It might be changed depending on some renovated strategy you\’ve come up with, or maybe on new developments within the old proven strategy. In this particular case, re-choosing the right keywords can make all the difference, saving both time and expense. Optimizing for poorly-chosen keywords is a mistake that takes a lot of effort to overcome.
Even if nothing changes in your SEO strategy, it is still worthwhile to come back to keywords and work as suggested in this post. You shouldn\’t stay married to the initially chosen keywords; you should only keep those which work best and remove those which don\’t work for you at all.
The chosen keywords determine whether the overall strategy is broad and directed at a large amount of traffic, or small and directed at smaller, more targeted visitors. The second option is less expensive and its traffic usually better converts.
So if you want to keep being successful in SEO, research keywords and know their value at different stages of your Internet marketing activities. Go back to keywords from time to time and act according to the results of the newly conducted keyword researches.
Director, Online Marketing
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