A growing number of marketers are making video a cornerstone of their mobile and digital marketing tactics.
Not surprisingly, 8 in 10 marketers are now using videos on their own websites.
Fueling the video boom, marketing professionals confess, is the increasing affordability of video production resources. From the HD recording capabilities of most smartphones, to readily accessible low-cost or even no-cost professional-grade digital video editing resources, marketers now have the power of video at their disposal.
And they’re using it.
According to the findings of a recent survey (conducted by Web Video Marketing Council, ReelSEO and Flimp Media) among US-based senior marketing professionals, 93% of marketers have now used some form of video for digital and mobile marketing so far this year.
Only 81% had done the same in 2012.
By the close of 2014, many analysts predict, the number of marketers using video in their routine campaign efforts may exceed 98%.
“Marketers are also taking advantage of a number of content delivery platforms in order to get their videos in front of an audience,” eMarketer reports. “While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos. Social media platforms were employed by close to 62% of respondents, while around 60% of those polled sent videos via email.”